HEY!
I'M A DIGITAL CONTENT CREATOR AND ARTIST
I GRADUATED FROM THE UNIVERSITY OF ROCHESTER, NEW YORK IN 2018 WITH A BA IN DIGITAL MEDIA AND I'M CURRENTLY WORKING ON DEVELOPING AND CREATING THE DIGITAL CONTENT BASED AROUND GLOW BY RAMÓN (IG + YT)
CHECK OUT MY CURRENT AND PREVIOUS WORK DOWN BELOW VVV
GLOW BY RAMÓN
GLOW BY RAMÓN
Glow by Ramón is a project I currently work on with my boyfriend, Ramón Pagán. We created the brand in April 2020 after realizing there was a gap in the online skincare and beauty community. Ramón had previous skincare industry experience and I have a background in digital content production and online marketing, so we put 1 and 2 together to create Glow by Ramón video and photo content on YouTube and Instagram. Our goal is to provide high-level industry and product information to marginalized and under-represented communities online, mainly Black, Indigenous, and POC.
FENTY SKIN + FENTY BEAUTY CONCEPT VIDEO
(PLAY W/ SOUND)
NATURIUM Campaign
INDEED LABS Campaign
- PREVIOUS WORK -
@ ASSURANCE IQ
@ ASSURANCE IQ
Being the only in-house graphic designer for the majority of my time at Assurance IQ, I generally took full responsibility and ownership for many of the marketing materials and advertising projects, often having to do the work of the designer, cowriter, and developer all in one, all the while simultaneously communicating and collaborating with the rest of the marketing team on multiple campaigns across multiple platforms, as well as leveraging support to HR, data science, recruiting, and various other cross-functional teams within the company.
Doing primarily design work for the marketing team, I also learned the importance of cross-platform consistency and compatibility and reaching the team’s spend and customer conversion goals, primarily by utilizing demographic-specific data to conceptualize and execute multi-platform content that aligned with department-wide marketing goals.
Ads for Amazon, Yahoo Native, and Display
Landing Page and Emailer Template Designs
Animated Logos
Video Ads for Facebook and Instagram
// OTHER GRAPHICS
// OTHER GRAPHICS
In my Senior year of university I was the publicity coordinator and cofounder of my school's first design organization that brought designers together to learn and collaborate with one another. This is an example of the promotional materials I came up with for web and print.
Another example of skills and techniques taught by the organization - exploring Photoshop filters' settings and experimenting with creating patterns with different pattern layers and different scales
Logo and poster design for Master Hand Records
Poster and banner promotional materials for a Seattle nightclub made for web and print.
