©2019 Jorge Vazquez Gonzalez

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Working as the advertising lead for Rettner Hall, I designed the brand concept and logo for the university’s multi-media lab. Using the number 3 as inspiration for the three peaks, the logo symbolizes the three disciplines of the digital media major (computer science, engineering, and fine art), the three levels of the building, and the letters M and A for Media Arts. The color scheme was decided by choosing something different than the university colors (yellow and blue) in order to stand out.